The purpose of search engine optimization is to increase your ranking on search engine results. Use keywords that are popular, and it can attract targeted customers. Over the next few minutes, this article will shine some light on the different methods that search engines use to rank websites.
Search Engine
If search engines realize that you are designing your site in an attempt to fraudulently reach the top of the rankings, they will step in to suppress your site’s pages manually. Search engine sites, like Google and Yahoo, have blacklisted some websites and removed them from their search results for trying to manipulate rankings. You should always optimize your search engine strategy in an ethical manner.
If you want to rank high in a search engine, do your part to help out web spiders. Web spiders read the content of your website and determine your search ranking based on this; however, they need a way to easily distinguish what your content is. A site map is a good tool to help a web bot find your pages.
Add a site directory if you want to get more visitors. This sitemap page gathers every link on your site, all in one place. Visitors can use the site map to navigate your website. The more navigable your site is, the more traffic you will get.
Search Engines
Don’t create a page that only contain links. You should try to incorporate links into your content in a way that appears natural. Pages filled with only links are boring and search engines don’t rank them highly. Use content that is relevant to your site and only use links that are relevant to that content. This will show search engines that your pages are credible.
While video files are great for your site, they will not help at all with your SEO. You can work around this, though. Make sure to have a site map with a list of keyword rich video titles, so that search engines will be able to index your site properly.
Image links are not good for search engine optimization. Search engine bots can only parse the URL of an image link for search-relevant keywords.
Have you considered using a product feed in order to promote your website’s presence to a wider audience? This could lead to a growth of your clientele. Product feeds list details such as images, descriptions and prices about the products and services you offer. Use feeds offered by search engines and comparison shopping pages. It will also be possible for consumers to receive the feed directly, through a reader.
Meta tags are an excellent place to be very descriptive. Every meta tag should provide accurate and descriptive information, making your visitors want to click on the link.
In search engine optimization, you should always keep up with where you stand in the searches. You can’t know if your search optimization efforts are effective unless you monitor the statistics. Monitor your page ranking using Alexa or Google’s toolbar.
As was stated, SEO is built upon formulas dealing with keyword and key phrase usage, targeted at ranking in search engine results. By using good, relevant keywords on your site, search engines will direct readers to webpages, including yours, that use the search terms as keywords in their site content. Use this article to help select appropriate keywords.
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